Create dedicated B2B storefronts for clients, departments, franchises, and business units.
Give every audience its own branding, catalog, templates, pricing, and ordering workflow while managing all storefronts from one shared backend.
Private B2B storefronts
Private B2B storefront capabilities
Private storefronts
Give each client a storefront that feels built for them.
B2B clients often expect more than access to a general catalog. They may need their own branded environment, approved templates, dedicated products, private pricing, and ordering processes that match their internal rules. Customer's Canvas Portal lets you create private storefronts for specific clients, departments, franchises, business units, or other dedicated audiences, while managing them from the same backend.
Why it matters
- Provide dedicated storefronts for B2B clients and organizational units.
- Give each audience a more relevant ordering experience.
- Keep client-specific products, templates, and pricing separate.
- Support long-term B2B relationships with a storefront that feels tailored.
Personalized branding & design
Make every storefront look native to its audience.
A private storefront should not feel like a generic print shop with a different logo added on top. It should feel familiar to the client, department, or business unit using it. Customer's Canvas Portal allows you to apply individual color schemes, corporate themes, and custom logos, helping each storefront reflect the identity of the audience it serves.
Why it matters
- Apply unique logos, colors, and themes to each storefront.
- Reflect the brand identity of each client or business unit.
- Make ordering feel more familiar and professional.
- Improve trust and adoption among recurring B2B users.
Flexible feature management
Configure each storefront around the way that audience needs to order.
Not every storefront needs the same functionality. A public catalog may need a simple open ordering flow. A corporate client may need approvals, personalization, private templates, or other controlled processes. Customer's Canvas Portal lets you enable or disable specific features and processes for each storefront, helping you tailor the ordering experience without creating separate systems.
Why it matters
- Turn features on or off based on storefront needs.
- Support different ordering processes for different audiences.
- Keep simple storefronts simple.
- Adapt each storefront as client requirements change.
One hub for every storefront experience
Public buyers need quick access. B2B clients need private storefronts. Departments and business units need controlled catalogs, approved templates, and ordering processes that match their needs.
Customer's Canvas Portal brings these storefront models together in one centralized hub, so you can serve different audiences with tailored ordering experiences while keeping management under control.